What’s going to be new in this New Year?
We're at the end of 2009 and it's time to look back and reflect. I know that so many people think it's boring to talk about goals, but, actually, it's really necessary.
Why set goals?
Research has shown throughout the ages that those who write down their goals (don't just think them...too easy to forget!) achieve greater success than those who don't.
'What keeps me going is goals.' - Muhammad Ali
The thing about having a goal and writing it down is that you now have something solid to work towards. We all dream, which is great. Many of us dream and dream and dream. We dream big, we dream small, but what we really, secretly want is to see those dreams come true.
Write them down.
Hands up who's seen the movie 'The Bucket List'?
When the main character (now what was his name?) finds out he's dying, he decides to create a list of all the things he's always wanted to do. Creating a 'bucket list' is a great idea, but do you really want to wait till you're gasping your last breath? Nope? Didn't think so.
How about you create that list now. There is a wonderful book called Creating Your Best Life by Caroline Adams Miller and she describes the benefits you can achieve by creating your bucket list, and others, right now, right this instance! Doing something about achieving all your secret dreams right now, all the sooner to enjoy your rewards.
Here's to putting myself on the line
Okay, so we're talking about setting goals and writing them down. Well, I'm going to write mine in the world's notebook right here on this blog.
This year my writing business is going to be successful enough to send myself and my daughter on a one month holiday to Europe. 'Bout time I caught up with the rels.
Now what do you think I'm going to be writing about this time 2010?
The competitive nature of buses and what this means for advertising?
Catching that right bus...
It's an interesting experience to be standing at the entrance of the Yamba Bowls Club post Friday night meat-tray raffles and be waiting for their courtesy bus.
You have, of course, the usual people sitting on the bench provided, primed to jump up and be first in the queue the minute the courtesy bus arrives.
And these people are ready to fight for their rights. They really know what they want... that seat up the front!
So, how can we make this work in advertising? How do we make our audience want our product as desperately as they want that seat on the bus?
Effective writing is about creating desire. We know that the public really need our product, so why aren't they buying it?
Effective writing is also about clarity. A great writer will tell your clients all about your product, they will outline in detail the different aspects that make your product special and their copy will compel your clients to purchase it.
If you find that your web or advertising copy is not creating that 'I have to have it' desire, maybe it's time to rethink the writer.