Pets and possibilities
So you might be wondering what this has to do with copywriting? Well, the fact is that pets have been very good to me lately. It's an absolute fact that I am a pet lover. I have the most beautiful dog and sweetest cat. But, put simply, pets can provide all sorts of possibilities.
Sometimes pets just seem even more lovable!
It was late March that I got a message from the Pet Industry Association. They wanted help with a Code of Practice for the operation of boarding establishments. I'm sure all you pet lovers have wondered, every time you placed your beloved in a dog or cat boarding facility, will they be looked after? Will little sweetie tinkabelle be okay?
As one of the side benefits of being a writer - a genuine love of learning new information - I got to discover that, actually, my pet would be very well looked after. Tinkabelle, really would be okay.
So, again, what's this got to do with copywriting. Well, the thing is that opportunities can come from anywhere, and if you are true writer you will be interested in them.
I'm, personally, interested in pretty much anything. I found it fascinating to read about and edit the correct exercising, food and cleaning techniques that must be used by boarding facilities. I looked my pets over when I viewed the diagrams detailing whether a pet was obese, emancipated or exactly right.
But what really got me was the fact that no matter how old or new a facility was, it was the genuine care of your pet that mattered the most!
I'm looking forward to writing the next code of practice for pet shops. I'm sure I'll find it just as intriguing and informative.
Copywriting is about everything and anything. Well, to me it is.