The fantastic World Wide Web
You are a business, perhaps relatively new and with little money. Should you have a web presence? Absolutely, are you crazy?!
I get asked this question so many times: What does a copywriter do? Well, the truth is we help get your business message out to the world. And the main way to do that is through the World Wide Web via a website.
It is not okay to letter-drop a brochure to your neighborhood anymore. This just won't cut it. You have to be prepared to market to a bigger audience, even those who live close by, who chose to search their options online.
Think about how many people you can reach? Perhaps you are the local Chinese restaurant that also does take away and deliveries. If you place all your information online, a quick search by a savvy (and thankful, by the way!) customer will help them to order from you without the messy and time-consuming task of leafing through the yellow pages.
You can put so much more about yourself on a web page, and, believe me, your customers want to know everything about you. They are not just interested in your menu, what you offer in terms of massage or even copywriting. They want to see examples, testimonials, perhaps pictures.
A web presence can give you all of this and more.
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